Journal

Diamonds vs Moissanite: What You Need to Know
Diamonds vs Moissanite: What You Need to Know
Although an engagement ring is often set with a diamond, there are other options that can make a ring more affordable and just as beautiful. One of my favorite options... Read more...
Colored Diamonds: 10 Things to Know Before You Buy
Colored Diamonds: 10 Things to Know Before You Buy
1. What is a fancy color diamond? A “fancy” colored diamond is any diamond color not in the “normal color range,” also known as the D-Z scale. What is the D-Z... Read more...
Why Making our Rings in the USA was an Easy Decision
Why Making our Rings in the USA was an Easy Decision
Why It Was an Easy Decision Early on, we had to decide whether we wanted to manufacturer our rings overseas, or make them here in the USA. The decision was... Read more...
Diamond Price 4Cs Secrets: Shhh...Don't Tell!
Diamond Price 4Cs Secrets: Shhh...Don't Tell!
The diamond on the left is $13,150. The one on the right is priced at $4,560. Same size. Same sparkle. They’re both natural diamonds. Want to know how I did... Read more...
Your Ethical Jeweler: How Do Amore Makes an Impact
Your Ethical Jeweler: How Do Amore Makes an Impact
With the rise of social responsibility and corporate transparency, most couples today want an ethical jeweler for their special moments. But what makes one jeweler more ethical than another? Well, it... Read more...
Charity Water: Our Clean Water Non Profit Partner
Charity Water: Our Clean Water Non Profit Partner
You may be surprised to learn that there is an American jeweler helping to build water wells in developing countries. But that is the meaning of House of Bling, to give... Read more...